All work
Self-initiated concept
Nawara
A concept oud house that trades gold-and-ornament perfume codes for mineral restraint and smoke.
- Industry
- Perfume — oud house
- Location
- Jeddah, Saudi Arabia
- Services
- Brand identity, Packaging direction, Campaign film
- Year
- 2026
Concept cover — designed by the studio
Concept
Nawara is a fictional Jeddah oud house for a buyer who already owns the classics — oud presented like single-origin, not like treasure.
Direction
Smoke on limestone: long-exposure smoke photography, matte stone textures, petrol-glass bottles, typography doing the luxury work color usually does.
Campaign narrative
The campaign traces one resin from tree to smoke in three frames — origin, patience, release — letting process stand where perfume ads usually put fantasy.
Film
A slow 60-second macro film of smoke curling over stone, cut to breath rather than music; the name appears only in the final second.