All work
Self-initiated concept
Almara
A concept jewelry collection photographed like found objects — stone-set gold on raw mineral surfaces.
- Industry
- Fine jewelry
- Location
- Abu Dhabi, UAE
- Services
- Art direction, Campaign design, Retouching standard
- Year
- 2026
Concept cover — designed by the studio
Concept
Almara is a fictional Abu Dhabi fine-jewelry collection built around Gulf pearls and desert minerals, presented as geology rather than glamour.
Direction
Macro textures — pearl nacre, rough dolomite, brushed gold — on limestone fields; petrol used only as the shadow color; serif italic captions like museum labels.
Campaign narrative
Each campaign image pairs a finished piece with its origin material at equal scale, making craftsmanship the story instead of sparkle.
Film
Fifteen-second turntable macros with tactile foley — metal on stone — designed for sound-on stories.